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Regional broadband operators don’t just need more fiber miles or more ads; they need repeatable, profitable growth. That takes more than a dashboard. It takes business intelligence and analytics working together to turn data into decisions, and decisions into measurable results.

When business intelligence (real-time visibility) and analytics (diagnosis, prediction, and testing) are built into the customer and sales experience, operators can lower acquisition costs, improve conversions, and scale efficiently into new markets. Those gains don’t just strengthen customer growth—they show investors a clear return on every expansion decision.

That’s where Atlas helps operators grow smarter. By combining business intelligence and analytics within one platform, Atlas gives teams the clarity to act, the insight to improve performance, and the tools to grow profitably.

Integrated Data That Drives Smarter Decisions

Atlas brings platform and data together in a unified environment. CORE serves as the central data mart, continuously updated and integrated with Google Analytics 4. Clients see which campaigns drive the most engaged and serviceable traffic, and how users move through each step of the sales journey. Insights appear market by market and down to the address level, giving teams a clear understanding of performance in real time.

With BI and analytics working together, operators can refine offer constructs, test campaign strategies, and identify which channels drive the most effective conversions, whether door-to-door or digital. They can see how hyper-targeted campaigns perform, where competitive pressure is strongest, and which tactics win in lookalike markets. This clarity helps teams redirect spend, strengthen conversion, and unlock cross-channel performance.

What Actionable Data Looks Like—and Why It Matters

1) A real‑time view of the business that’s easy to act on

Sales, serviceability, and marketing data all in one place—by market, ZIP code, and sales channel. Drill into the numbers as they happen, not after the fact. That’s how teams stay ahead of problems and spot opportunities as they emerge.

2) End‑to‑end visibility, from first click to install

From address matching and preorder to activation and installation, Atlas dashboards reveal exactly where prospects drop off, which offers are pulling their weight, and where backlogs are building. That gives teams the chance to shift budgets, reroute installers, or adjust pricing before those issues hit the bottom line.

3) Tools to turn insight into action

Testing, benchmarking, and predictive models help operators make smarter decisions without the guesswork. Whether it’s reducing cart abandonment or improving conversion by neighborhood, the data is already there—it just needs to work harder.

4) Results that show up where they matter most

• 3–5× improvement in conversion when business intelligence and analytics are in sync
• Lower cost per acquisition thanks to better targeting and smarter channel allocation
• Faster market launches using preorder signals and return‑to‑cart flows
  
• Fewer missed installs and fewer surprises through earlier operational indicators

Proof That It Works

In one shared campaign, a client used Atlas BI data to identify abandoned carts and then used analytics to refine creative and segment targeting. The result: a 28% conversion rate versus an 18% baseline—a 50% improvement.

How Atlas Helps Operators Grow Smarter

• CORE Data Mart and real‑time dashboards to bring sales, service, and marketing data together
• Testing and predictive tools that help teams adjust quickly and confidently
• Omnichannel coordination across serviceability, preorder, and agent performance
• 40+ system integrations with billing, GIS, CRM, and marketing platforms
• Flexible product tiers designed for different operator stages and growth plans

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Ready to make smarter, faster growth decisions with your data?

Book a demo to see how Atlas CORE brings together business intelligence and analytics to help you grow every market more efficiently.