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Based in Gonzales, Texas, GVEC Internet serves residents and businesses across South Texas. GVEC is part of a diversified cooperative delivering electricity, internet, HVAC, solar, battery, and electrician services.

What They Needed

GVEC set out to modernize how customers discovered, evaluated, and purchased its services as the organization expanded its footprint. GVEC’s goal was to replace fragmented online processes with a purpose-built eCommerce experience that could support diverse service territories, shifting network boundaries, and multiple access technologies.

Address complexity across rural and suburban communities created a challenge. Fixed wireless availability and speeds often varied at a highly localized level, making accurate service qualification difficult using conventional address-based systems. GVEC also lacked reliable insight into how customers were navigating its digital properties. Without clear performance data, it was difficult to identify friction points, evaluate demand patterns, or prioritize investments.

What We Delivered

Atlas Digital Group introduced its CORE platform as the foundation of GVEC’s new digital sales environment, connecting it directly into GLDS’s BroadHub to unify ordering, provisioning, and installation workflows. The result was a purpose-built digital storefront that simplified service discovery and purchase, delivering a clean, intuitive experience modeled on leading consumer retail platforms.

Rather than relying solely on address-level validation, the solution incorporated GVEC’s existing GIS and mapping tools to shape service qualification and offer presentation around localized network conditions.

This enabled GVEC to define granular service zones that reflected real-world coverage and performance, particularly for fixed wireless, where network quality and speeds can change within short distances.

This structure allowed GVEC to display precise, location-specific offers while extending reach to households that traditional systems often fail to recognize as serviceable. In parallel, Atlas and GLDS added automated cart recovery and advanced performance reporting, giving GVEC new clarity into customer behavior, engagement patterns, and purchase completion.

Results

GVEC achieved measurable gains across conversion, operational insight, and sales efficiency:

• Eclipsed a 22% monthly digital conversion rate, supporting steady, sustainable growth
• Increased ARPU by $20 within 7 months, leveraging upgrade paths for premium speeds & services
• 90% order-to-sale completion rate across inbound, field sales, and eCommerce channels
• Improved capture of fixed wireless demand, enabled by localized service mapping
• Enhanced visibility into digital performance, replacing operational blind spots with actionable insights

Impact: GVEC reshaped its online commerce operation into a data-driven growth platform. This improved customer acquisition, sharpened operational execution, and enabled confident expansion across South Texas.

What They Said

“GVEC serves communities with very different needs across South Texas, and we sought a digital experience to reflect that reality. Partnering with Atlas and GLDS allowed us to modernize how customers discover and purchase services while staying true to our values of clarity, trust, and reliability. The result is a buying experience that works as smoothly as the services behind it.” — Darren Schauer, General Manager and Chief Executive Officer, GVEC

“With GVEC, the opportunity was to build a digital commerce foundation that could flex with multiple technologies, shifting service areas, and long-term growth. By bringing Atlas CORE together with BroadHub, we empowered GVEC to turn localized network intelligence into a clean, intuitive customer experience that performs at scale.” — Mark Mihalevich, Founder and CEO, Atlas Digital Group

“GVEC is a great example of how tight integration between commerce and operations changes what’s possible. By connecting BroadHub directly into Atlas CORE, we helped GVEC streamline ordering and fulfillment while gaining far better visibility into performance across channels. Together with Atlas, we’re proud to support a solution that delivers precision for operators and simplicity for customers.” — Garrick Russell, President, GLDS

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