{"slug":"gvec","client":"GVEC Internet","card_stat":"22% digital conversion","tags":["Fixed wireless","Serviceability","eCommerce"],"summary":"How GVEC Internet replaced fragmented online processes with a precise commerce experience, capturing localized fixed wireless demand and gaining clear visibility into digital performance.","kicker":"Case study · Fixed wireless · eCommerce","title":["Turning complexity","into sales growth."],"meta":[["Client","GVEC Internet"],["Platform","Atlas"],["Integration","GLDS BroadHub + GIS"],["Market","South Texas"],["Period","2026"]],"about":"Based in Gonzales, Texas, GVEC Internet serves residents and businesses across South Texas. It is part of a diversified cooperative delivering electricity, internet, HVAC, solar, battery and electrician services.","stats":[{"type":"num","v":22,"suf":"%","label":"Digital conversion rate","note":"Monthly rate eclipsed consistently, supporting steady growth"},{"type":"num","v":20,"pre":"+$","label":"ARPU increase","note":"Within 7 months, through premium speed and service upgrades"},{"type":"num","v":90,"suf":"%","label":"Order-to-sale completion","note":"Across inbound, field sales and eCommerce combined"},{"type":"up","label":"Fixed wireless capture","note":"Localized service mapping surfaces demand address matching misses"}],"challenge":{"h":"A co-op serving many communities, with complexity to match.","body":["GVEC set out to modernize how customers discovered and purchased its services as it expanded across South Texas. The goal was to replace fragmented online processes with a purpose-built commerce experience that could handle diverse territories, shifting boundaries and multiple technologies.","Without clear performance data, prioritizing investment or finding drop-off in the buying journey was guesswork. GVEC needed smarter qualification and smarter analytics at the same time."],"pull":"Fixed wireless availability and speeds varied at a highly localized level, making accurate service qualification impossible with conventional address-based systems.","frictions":["Address-only qualification","Speeds that change within short distances","No view of where shoppers dropped off"]},"signature":"gvec-map","sig_title":"Qualify by real coverage, not just the address.","sig_body":"Toggle between address matching alone and Atlas with GVEC's GIS mapping. Granular service zones reflect real-world coverage, so each home sees the offer its network can actually deliver. Illustrative map.","solution":{"h":"Atlas, BroadHub and GIS: a purpose-built storefront.","intro":"Atlas became the foundation of GVEC's digital sales, connected directly into GLDS BroadHub to unify ordering, provisioning and installation, with an experience modeled on leading consumer retail.","steps":[{"t":"Precise service qualification","b":"GIS mapping shapes qualification and offers around real network performance rather than generic address matching.","viz":"map"},{"t":"Wider market reach","b":"Location data reaches households that traditional systems never recognized as serviceable.","viz":"reach"},{"t":"Automated sales recovery","b":"Cart recovery re-engages abandoned sessions and recaptures lost demand.","viz":"cart"},{"t":"Actionable analytics","b":"Reporting on cross-channel behavior, engagement and conversion replaces operational blind spots.","viz":"funnel"}]},"journey":{"end":"GLDS BroadHub","steps":["Address + GIS check","Localized offer","Cart","Payment","Install date"]},"quotes":[{"q":"GVEC serves communities with very different needs across South Texas, and we sought a digital experience to reflect that reality. Partnering with Atlas and GLDS allowed us to modernize how customers discover and purchase services while staying true to our values of clarity, trust, and reliability. The result is a buying experience that works as smoothly as the services behind it.","name":"Darren Schauer","title":"General Manager and Chief Executive Officer","org":"GVEC","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/682f801e065ea5d6e1b756a7_Screenshot%202025-05-22%20at%203.50.40%E2%80%AFPM.png"},{"q":"With GVEC, the opportunity was to build a digital commerce foundation that could flex with multiple technologies, shifting service areas, and long-term growth. By bringing Atlas together with BroadHub, we empowered GVEC to turn localized network intelligence into a clean, intuitive customer experience that performs at scale.","name":"Mark Mihalevich","title":"Founder and CEO","org":"Atlas Digital Group","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/668fedb183aa6227367cea98_mark.png","logo":"atlas"},{"q":"GVEC is a great example of how tight integration between commerce and operations changes what's possible. By connecting BroadHub directly into Atlas, we helped GVEC streamline ordering and fulfillment while gaining far better visibility into performance across channels. Together with Atlas, we're proud to support a solution that delivers precision for operators and simplicity for customers.","name":"Garrick Russell","title":"President","org":"GLDS","logo":"glds"}],"related":["midsouth","point-broadband"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"midsouth","client":"MidSouth Fiber Internet","title":"Connecting rural Texas, one signup at a time.","stat":"33% digital conversion","tags":["Fiber","Rural","Serviceability"]},{"slug":"point-broadband","client":"Point Broadband","title":"Five billing systems. One buyflow. Eight weeks.","stat":"Live in eight weeks","tags":["Fiber","Fixed wireless","Analytics"]}]}

{"slug":"midsouth","client":"MidSouth Fiber Internet","card_stat":"33% digital conversion","tags":["Fiber","Rural","Serviceability"],"summary":"How MidSouth Fiber Internet turned rural address complexity into a competitive advantage, growing ARPU while lowering acquisition costs.","kicker":"Case study · Rural fiber · eCommerce","title":["Connecting rural Texas,","one signup at a time."],"meta":[["Client","MidSouth Fiber Internet"],["Platform","Atlas"],["Integration","GLDS BroadHub"],["Market","6 counties, Southern Texas"],["Period","Jul 2025 to Jan 2026"]],"about":"MidSouth Fiber Internet is building fiber across six counties in Southern Texas, with a mission to close the digital divide in the rural communities it serves.","stats":[{"type":"num","v":33,"suf":"%","label":"Digital conversion rate","note":"Sustained average across 7 months of live performance"},{"type":"num","v":6,"pre":"+$","label":"ARPU increase","note":"Within six months, through higher premium tier adoption"},{"type":"up","label":"Address match rate","note":"More valid rural households cleared to order"},{"type":"down","label":"Acquisition costs","note":"More online visits converted to completed signups"}],"challenge":{"h":"Growth that demands a smarter digital foundation.","body":["As MidSouth accelerated its fiber rollout across six counties, it needed a commerce platform that could turn online interest into completed orders: fast, simple and reliable from the first click to installation day.","MidSouth needed address qualification that reflected how people actually live and build in rural communities, not how older systems expected them to."],"pull":"Rural addressing created a hidden bottleneck: new construction, non-standard addresses and shifting service boundaries caused traditional platforms to reject valid homes, losing real customers before the conversation started.","frictions":["New builds missing from address files","Non-standard rural addresses","Service boundaries that move every month"]},"signature":"midsouth-grid","sig_title":"Every serviceable home, cleared to order.","sig_body":"Exact-match logic rejects new builds and non-standard rural addresses. Atlas address intelligence recognizes them, so real customers get to the offer instead of a dead end. Illustrative addresses.","solution":{"h":"Atlas and BroadHub: end-to-end digital commerce.","intro":"Atlas deployed its commerce platform tightly integrated with GLDS BroadHub, creating one unbroken journey from address entry to installation scheduling.","steps":[{"t":"Serviceability in real time","b":"Customers confirm availability, choose services, pay and schedule in one flow, personalized to the address.","viz":"map"},{"t":"Address intelligence","b":"Matching goes beyond rigid exact-match logic, surfacing serviceable homes like new builds and non-standard rural properties.","viz":"reach"},{"t":"Offer testing","b":"MidSouth tests how speed tiers are presented, driving higher premium adoption without adding complexity.","viz":"offer"},{"t":"Automated order flow","b":"Orders flow straight into BroadHub, removing manual handoffs between sales, provisioning and installation.","viz":"handoff"}]},"journey":{"end":"GLDS BroadHub","steps":["Address check","Speed tiers","Payment","Install date","Confirmation"]},"quotes":[{"q":"Our mission is to close the digital divide by making essential digital services easy to access for the communities we serve. Working with Atlas and GLDS has helped us do exactly that, simplifying how people discover availability, sign up for service, and get connected, even in rural areas where traditional systems fall short.","name":"Brandon Northcut","title":"Vice President of Technology","org":"MidSouth Fiber Internet"},{"q":"Atlas and GLDS are committed to helping MidSouth accelerate growth across rural Texas. By modernizing the digital commerce foundation with Atlas and BroadHub, we're ensuring that MidSouth removes friction from the buying journey and connects more communities with fast, reliable fiber in a way that scales with their expansion.","name":"Mark Mihalevich","title":"Founder and CEO","org":"Atlas Digital Group","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/668fedb183aa6227367cea98_mark.png","logo":"atlas"},{"q":"The integration of BroadHub with Atlas gives MidSouth a truly best-in-class solution that connects digital sales directly to provisioning and installation. Together with Atlas, we're proud to streamline the entire sales-to-installation process so that MidSouth can move faster, operate more efficiently, and deliver a better experience for customers from day one.","name":"Garrick Russell","title":"President","org":"GLDS","logo":"glds"}],"related":["gvec","vexus-fiber"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"gvec","client":"GVEC Internet","title":"Turning complexity into sales growth.","stat":"22% digital conversion","tags":["Fixed wireless","Serviceability","eCommerce"]},{"slug":"vexus-fiber","client":"Vexus Fiber","title":"Field sales at buyflow speed.","stat":"30 minutes to 2 per order","tags":["Fiber","Field sales"]}]}

{"slug":"point-broadband","client":"Point Broadband","card_stat":"Live in eight weeks","tags":["Fiber","Fixed wireless","Analytics"],"summary":"How Point Broadband launched a high-performing commerce channel on top of five billing systems in eight weeks, without disrupting operations.","kicker":"Case study · Speed to market","title":["Five billing systems.","One buyflow. Eight weeks."],"meta":[["Client","Point Broadband"],["Platform","Atlas"],["Back office","One CRM, five billing systems"],["Market","Six markets"],["Launch","Eight weeks"]],"about":"Founded in 2017 to bring fixed wireless broadband to smaller US cities and rural areas, Point Broadband grew through acquisitions into a fixed wireless and fiber provider across a broader footprint.","stats":[{"type":"num","v":8,"label":"Weeks to launch","note":"A high-performing commerce channel, without disrupting operations"},{"type":"num","v":5,"label":"Billing systems","note":"Plus a CRM, unified behind one buyflow"},{"type":"num","v":6,"label":"Markets compared","note":"Performance side by side, down to the campaign"},{"type":"up","label":"Record sales","note":"Digital is becoming one of Point's leading sales channels"}],"challenge":{"h":"Rapid growth, and a back office built by acquisition.","body":["By 2020, acquisitions had made Point Broadband a fixed wireless and fiber provider across a much wider footprint. Customer acquisition still ran on inbound sales, field sales and a website with a service request form.","Point knew that approach would not scale to its growth goals, and it was leaving sales on the table."],"pull":"One CRM and five billing systems, the result of mergers and acquisitions, could have made a digital commerce launch a long and risky project.","frictions":["A service request form, not a buyflow","Five billing systems","No view across markets"]},"signature":"point-stack","sig_title":"One buyflow on top of everything.","sig_body":"Atlas sits on top of the existing infrastructure, so shoppers get one simple experience while orders route to the right system behind the scenes.","solution":{"h":"Atlas on top, live in eight weeks.","intro":"Atlas implemented on top of Point's existing infrastructure, so digital commerce launched fast without waiting on billing integration.","steps":[{"t":"A rules-based experience","b":"The purchase experience works for the customer, not just for what billing systems need to place an order.","viz":"offer"},{"t":"Serviceability kept in sync","b":"Fiber and fixed wireless serviceability stays current with expansion, so everyone who can get service is offered it.","viz":"map"},{"t":"Full-funnel analytics","b":"Point compares performance market to market and sees which channel or ad every order came from.","viz":"funnel"},{"t":"Changes in hours","b":"Flash sales and flexible upgrades launch with a few hours' notice, and field sales use the same flow.","viz":"handoff"}]},"quotes":[{"q":"Having Atlas sit on top of our infrastructure gave us a significant speed-to-market advantage. We could deploy digital commerce rapidly without worrying about billing integration… Atlas Digital made it look easy.","name":"Taylor Nipper","title":"Vice President of Marketing","org":"Point Broadband","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9a9db68aa77908e3c_1558094917946.jpeg"},{"q":"The analytics are incredible. We operate in six different markets. With Atlas, we can compare performance market-to-market and see trends. I can find out why a campaign worked well in Virginia but not Maryland.","name":"Taylor Nipper","title":"Vice President of Marketing","org":"Point Broadband","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9a9db68aa77908e3c_1558094917946.jpeg"}],"related":["vexus-fiber","gateway-fiber"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"vexus-fiber","client":"Vexus Fiber","title":"Field sales at buyflow speed.","stat":"30 minutes to 2 per order","tags":["Fiber","Field sales"]},{"slug":"gateway-fiber","client":"Gateway Fiber","title":"No lost sales, only leads to follow up.","stat":"40% of recovered leads converted","tags":["Fiber","Lead recovery","Analytics"]}]}

{"slug":"gateway-fiber","client":"Gateway Fiber","card_stat":"40% of recovered leads converted","tags":["Fiber","Lead recovery","Analytics"],"summary":"How Gateway Fiber built a customer-centric digital sales channel that turns abandoned carts into qualified leads and keeps every order moving.","kicker":"Case study · Lead recovery","title":["No lost sales,","only leads to follow up."],"meta":[["Client","Gateway Fiber"],["Platform","Atlas"],["Focus","Lead recovery and order flow"],["Service","Fiber internet"],["Approach","Test, learn, act in days"]],"about":"Gateway Fiber is on a mission to redefine what customers expect from an internet provider: superior fiber, simple pricing and the basics done well, starting with the sales journey.","stats":[{"type":"num","v":6,"pre":"+","suf":"%","label":"Close rate improvement","note":"Over 6%, from a customer-centric buyflow"},{"type":"num","v":50,"suf":"%+","label":"Orders fully automated","note":"Sales automation eclipsing half of order volume"},{"type":"num","v":40,"suf":"%","label":"Unscheduled leads converted","note":"Abandoned carts followed up by sales agents"},{"type":"num","v":15,"pre":"+","suf":"%","label":"Monthly sales volume","note":"Incremental, from recovered leads"}],"challenge":{"h":"A great experience has to start with the sale.","body":["A smooth digital sales journey means campaign tracking, serviceability mapping, offer cataloging, buyflow analytics, account creation and scheduling, all working behind the scenes.","Gateway also wanted to move from insight to action quickly, and it refused to accept that an abandoned cart is a lost sale."],"pull":"Abandonments aren't lost sales. They're qualified leads. It's up to the operator to find out why the customer dropped out and help them finish.","frictions":["Abandoned carts","Back-office hiccups that block orders","Slow offer changes"]},"signature":"gateway-recovery","sig_title":"Every abandoned cart becomes a lead.","sig_body":"Atlas captures the would-be order as an unscheduled lead, with the services chosen and the campaign that brought the shopper in, so an agent can call and help finish it.","solution":{"h":"Insight, then action, in days.","intro":"Atlas gives Gateway the analytics to understand performance and a nimble platform to act on it.","steps":[{"t":"Test offers in days","b":"New offers are built, shown to a randomized sample and measured within days, then rolled out across the footprint.","viz":"offer"},{"t":"Turn abandonment into leads","b":"Would-be orders are captured with the customer, services and campaign attached, ready for an agent.","viz":"cart"},{"t":"Orders that never stall","b":"If automation fails, a parallel flow still takes the order and sends it to order management.","viz":"handoff"},{"t":"Analytics for every decision","b":"Gateway and the Atlas team use buyflow insights to spot opportunities and respond to competitors.","viz":"funnel"}]},"quotes":[{"q":"Atlas Digital Group is a critical partner for us as we execute our mission.","name":"John Meyer","title":"Chief Marketing and Sales Officer","org":"Gateway Fiber","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9b95cb2233b137231_1591038601446.jpeg"},{"q":"Atlas is a nimble and effective platform that enables full data transparency throughout the sales journey. With the performance insights from the Atlas team, we have a partner to help us innovate and deliver a phenomenal customer experience.","name":"John Meyer","title":"Chief Marketing and Sales Officer","org":"Gateway Fiber","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9b95cb2233b137231_1591038601446.jpeg"}],"related":["point-broadband","gvec"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"point-broadband","client":"Point Broadband","title":"Five billing systems. One buyflow. Eight weeks.","stat":"Live in eight weeks","tags":["Fiber","Fixed wireless","Analytics"]},{"slug":"gvec","client":"GVEC Internet","title":"Turning complexity into sales growth.","stat":"22% digital conversion","tags":["Fixed wireless","Serviceability","eCommerce"]}]}

{"slug":"vexus-fiber","client":"Vexus Fiber","card_stat":"30 minutes to 2 per order","tags":["Fiber","Field sales"],"summary":"How Vexus Fiber gave 100+ field agents the same fast buyflow its online shoppers use, cutting order entry from up to 30 minutes to about two.","kicker":"Case study · Field sales","title":["Field sales at","buyflow speed."],"meta":[["Client","Vexus Fiber"],["Platform","Atlas"],["Channel","Field sales, on tablets"],["Based in","Lubbock, Texas"],["Rollout","90 days"]],"about":"Based in Lubbock, Texas, Vexus Fiber grows one house at a time, with a fleet of 100+ field agents taking it into new markets.","stats":[{"type":"num","v":2,"pre":"~","suf":" min","label":"Per order, down from up to 30","note":"Entries that took as long as 30 minutes now take about two"},{"type":"num","v":25,"suf":"%","label":"Of the day given back","note":"Agents had lost up to a quarter of each day to order entry"},{"type":"num","v":100,"suf":"%","label":"Of agents opted in","note":"Offered the choice, every agent switched immediately"},{"type":"num","v":90,"label":"Days to roll out","note":"Design, build, training and rollout"}],"challenge":{"h":"Great agents, slowed down by their tools.","body":["Field sales drove Vexus into new markets. But as it prepared for faster growth, it found that order entry was slowing the team down and hurting the customer experience.","Agents recorded pages of data on tablets in front of the customer, then support teams re-entered it all into the CRM."],"pull":"Sales agents were losing as much as 25% of their time each day to order entry, recording pages of data in front of the customer.","frictions":["A long PDF form","Double data entry","No priority by install date"]},"signature":"vexus-race","sig_title":"Same sale, two very different forms.","sig_body":"Watch the old order entry and the Atlas buyflow race. The agent selects an offer, enters basic billing details and submits. Illustrative timing based on Vexus figures.","solution":{"h":"The online buyflow, in agents' hands.","intro":"Atlas replaced a lengthy PDF form with the same simple screens a customer sees online, preloaded with everything agents used to type by hand.","steps":[{"t":"A buyflow, not a form","b":"Agents select an offer and enter basic billing details. Everything else is preloaded.","viz":"offer"},{"t":"Agent-specific offers","b":"Special pricing and discounts follow rules set by Vexus, down to the agent, market or competitive area.","viz":"map"},{"t":"Straight to the CRM","b":"Automated orders need no re-entry, and installs are set up directly from the order.","viz":"handoff"},{"t":"Priority by install date","b":"Order filters let the team prioritize orders that need rapid installation.","viz":"funnel"}]},"quotes":[{"q":"The salesperson experience is almost identical to the online sales flow. The beautiful thing about it is that a salesperson does not need to manually enter a bunch of data. They just select the applicable products and press the submit button.","name":"Shawn Bottema","title":"Director of Residential Sales","org":"Vexus Fiber"},{"q":"Every sales rep says Atlas is a game changer. The feedback from the sales team has been overwhelmingly positive. Atlas takes obstacles out of their way and makes their job easier.","name":"Shawn Bottema","title":"Director of Residential Sales","org":"Vexus Fiber"}],"related":["point-broadband","midsouth"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"point-broadband","client":"Point Broadband","title":"Five billing systems. One buyflow. Eight weeks.","stat":"Live in eight weeks","tags":["Fiber","Fixed wireless","Analytics"]},{"slug":"midsouth","client":"MidSouth Fiber Internet","title":"Connecting rural Texas, one signup at a time.","stat":"33% digital conversion","tags":["Fiber","Rural","Serviceability"]}]}